Virtual tours have been referred to as “The future of online home shopping” but is this true? or is just a strategy of the markets to sell us products we don’t need. That was the question we asked ourselves before we decided to start offering this service to our clients.
We want to share with you what we found about the truth of virtual tours. Let’s begin with how this virtual reality boom started?… we tent to believe that virtual tours are new, but they have been around for quite some time, the first virtual tour was done in 1994…yes that is 26 years ago…so why is it that is becoming very popular today? Thanks in part to the recent explosion of many Internet devices such as Apple’s iPad, iPhone, and other tablet computing platforms it can be predicted that consumption of virtual tour content will only increase over time.
That’s why it’s not a surprise that many industries are taking advantage of digital platforms to increase their sales and visibility and Real estate is no exception.
So let’s talk facts: It has been proven that listings with a virtual tour get 87% more views than those without virtual tours, that virtual tours reduce the number of wasted viewings by 40%, and that 75% of potential customers and visitors consider a virtual tour to be a major decision-making tool before proceeding to purchase, Virtual Tours Keep People Looking at a Website 5 to 10 Times Longer and the reason for it is that virtual tours are sources of deep engagement, the key to boosting your customer experiences and unique and in-depth viewing experience. National Association of REALTORS found that 90% of all prospective buyers are searching online through apps and other incredible Real Estate Marketing Tools for their dream home.
Sounds Great right! But, what about the cost? In Average the cost for Real estate Virtual tour is not so cheap and not all properties will make up for this investment so what cost-effective alternatives are out there to present this great experience to your customers without high investment? Probably you are already posting your listing using Zillow or Trulia, the largest real estate network on the web. Well, they have created a Zillow 3D tours feature for our listings to draw extra attention to your properties in the search results, drive more traffic to your listing, differentiate yourself in the listing presentation and reach to the largest home-buying segment. The Zillow 3D tours are not only for the Zillow and Trulia websites you can use them on the MLS and post them in their social media too.
In VOP 360, we dedicated ourselves to help our customers to grow their business creating the most vibrant and engaging shopping experience for buyers on your listings according to their needs and budget. Contact us and let us help you to start using the “future of online home shopping” tool.